About

About

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Core Elements

Core Elements

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Target Scholars

Target Scholars

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CONTENT MARKETING INSTITUTE:EXECUTIVE FORUM

Content Marketing Institute: Executive Forum is an exclusive meeting of 50 global senior-level marketers in the discipline of content marketing. The event includes presentations from top marketing practitioners and thought leaders about what senior-level marketers need to know. At the two-day Executive Forum, CMI leaders and senior marketing executives from enterprise brands will come together to collaborate and to discuss and report on their own organizations’ efforts in integrating content marketing as a strategic approach.

The Executive Forum is limited to senior-level marketers with a responsibility over some aspect of content marketing in their organizations. Company size limited to a minimum $100 million USD per year

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HURRY UP! ONLY 142 SEATS REMAINING CURRENTLY…

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FEBRUARY 24, 2016 – FREE VIRTUAL EVENT CONTENT TECH

Join us on February 24, 2016 for our FREE one-day virtual event dedicated to content marketing technology. ContentTECH 2016 will feature 6 technology-focused webinars:

  • Building a Demand Generation Program that Works with Marketing Automation
  • Creating a Process for Visual Storytelling.
  • Leveraging the Best Workflow Technology to Enhance Your Content Marketing
  • Email Marketing: 10 Things You Are Not Doing (and it’s killing you!) 
  • The Ultimate Guide to Social Media Tools and Technology
  • Creating a Content Marketing Strategy that Works with Technology

INTELLIGENT CONTENT CONFERENCE

The Intelligent Content Conference (ICC) is the 8th annual gathering of the best and brightest content professionals on the planet. Content marketers are still hand-crafting content for each individual channel, device and audience segment. With the volume of content being produced today, we’re doing it wrong, locking content up in silos, hiding it from those who need it most.

We need to institute intelligent content production methods that are optimized to be hyper-efficient and extremely fluid. Join us spring 2016 to connect with a diverse mix of peers and learn from a variety of experts.

Vivek Shetty
Vivek ShettyUCLA
Santosh Kumar
Santosh KumarU. of Memphis
Donna Spruijt-Metz
Donna Spruijt-MetzUSC
Bonnie Spring
Bonnie SpringNorthwestern

CONFERENCE AGENDAUNIVERSITY OF CALIFORNIA, LOS ANGELES

9:00 - 10:00 PM

Registration / Check-In

Continental breakfast features locally sourced yogurt, granola, fruit and hard boiledeggs.

11:00 - 12:30 AM

Lunch Reception / Participant Self-Introductions

In this 3-hour long, intensive workshop, best-selling author will help you master the most underutilized marketing tool on the planet. Learn how clever companies trade-in the hopes of a viral sensation for the certainty of sales success. Create your own predictive models based on external forces in the market place. Learn how to manipulate the demand for the products and services you sell.

1:00 - 2:30 PM

Overview and Goals of mHTI

Regina Hamilton – GM. There will be a case study presentation using YouTube videos. Are you ready to tap a trend? Bring your laptop and an excel spreadsheet, because you’re about to become a content marketing ROI rockstar.

2:30 - 4:30 PM

Health Behaviors (Behavior change models, challenges and approaches)

Fast track is a process designed to facilitate the development, and expedite the review of products to treat serious conditions and fill customers’ need. The purpose is to get important new feature of product to fit all devices. Fast Track addresses a broad range of serious conditions

4:30 - 5:30 PM

From Sensed Data to Digital Biomarkers

The meeting is to give strategies as trial version on over the world. This helps the organization can choose right countries for new plan. All products can take to trial countries for using. Then, we can find out which country the most suitable is?

5:30 - 6:00 PM

Report-Backs on Team Projects

Everyone in meeting will summaries ideas which gave during the conference. The closing of conference is the end. The secretary writes all things to manager and process in future

8:00 - 8:05 AM

Welcome

Welcome

8:05 - 8:15 AM

Overview and Goals of mHTI

Overview and Goals of mHTI

8:15 - 9:05 AM

Health Behaviors (Behavior change models, challenges and approaches)

Understanding Health Behaviors

9:05 - 10:00 AM

Changing Health Behaviors

Changing Health Behaviors

10:00 - 12:00 PM

Team Science

Team Science

12:00 - 1:00 PM

Lunch

Lunch

Measuring the Human Condition

Measuring the Human Condition

1:50 - 2:40 PM

From Sensed Data to Digital Biomarkers

From Sensed Data to Digital Biomarkers

2:40 - 5:00 PM

Team Science

Team Science

8:00 - 9:15 AM

Experimental Designs for Personalized Digital Behavioral Interventions

Experimental Designs for Personalized Digital Behavioral Interventions

9:15 - 10:00 AM

Machine Learning and Big Data for Digital Behavioral Interventions

Machine Learning and Big Data for Digital Behavioral Interventions

10:00 - 12:00 PM

Team Science

Team Science

12:00 - 1:00 PM

Lunch

Lunch

1:00 - 1:50 PM

Design Thinking for Engaging Patients Through Technology

Design Thinking for Engaging Patients Through Technology

1:50 - 2:40 PM

Strategies for Engaging Patients

Strategies for Engaging Patients

2:40 - 4:30 PM

Team Science

Team Science

4:30 - 5:00 PM

Report-Backs on Team Projects

Report-Backs on Team Projects

8:00 - 8:25 AM

Agile Science: Behavior Change in the Real World

Agile Science: Behavior Change in the Real World

8:25 - 9:00 AM

Patient-led Innovation & Research

Patient-led Innovation & Research

9:00 - 9:45 AM

Optimizing Behavioral mHealth Interventions: What Does Control Systems Engineering Have to Offer?

Optimizing Behavioral mHealth Interventions: What Does Control Systems Engineering Have to Offer?

9:45 - 12:00 PM

Team Science

Team Science

12:00 - 1:00 PM

Lunch

Lunch

1:00 - 1:45 PM

mHealth and Vulnerable Populations

mHealth and Vulnerable Populations

1:45 - 2:45 PM

Ethical, Legal and Social Implications (ELSI) of mHealth Research

Ethical, Legal and Social Implications (ELSI) of mHealth Research

2:45 - 5:00 PM

Team Science

Team Science

8:00 - 8:45 AM

Open-Source Tools for Biometric Monitoring

Open-Source Tools for Biometric Monitoring

8:45 - 9:30 AM

Cloud-based Resources for Digital Health at Scale

Cloud-based Resources for Digital Health at Scale

9:30 - 12:00 PM

Workshop: Hands-on Training in MD2K's Tools and AWS Cloud Computing

Workshop: Hands-on Training in MD2K's Tools and AWS Cloud Computing

12:00 - 1:00 PM

Lunch

Lunch

1:00 - 4:00 PM

Finalize Capstone Presentations

Finalize Capstone Presentations

8:00 - 8:15 AM

Team 1

Team 1

8:15 - 8:30 AM

Team 2

Team 2

8:30 - 8:45 AM

Team 3

Team 3

8:45 - 9:00 AM

Team 4

Team 4

9:00 - 9:15 AM

Team 5

Team 5

9:15 - 9:30 AM

Break

Break

9:15 - 9:30 AM

How to Engage in Transdisciplinary mHealth?

How to Engage in Transdisciplinary mHealth?

10:00 - 10:20 AM

Getting Recognition for Interdisciplinary Scholarship

Getting Recognition for Interdisciplinary Scholarship

10:20 - 10:50 AM

Survive & Thrive in Academia

Survive & Thrive in Academia

10:50 - 11:30 AM

Funding for mHealth Projects

Funding for mHealth Projects

11:30 - 1:00 PM

Lunch / Graduation Certificates / Closing Comments

Lunch / Graduation Certificates / Closing Comments

Our GalleryThe Muscular Dystrophy Association

MDA’S QUICKEST WAY TO MAKE YOU MORE SUCCESSFUL!

EVENT SPONSORS SPECIAL THANKS

REGISTER NOW

The Conference can help you meet some special person. In addition, you can open your knowledge and contribute your ideas in this conference.

Application Support

MD2K Center of Excellence
University of Memphis
info@MD2K.org

Venue Support

Leah Brown
Sales Manager, Meyer & Renee Luskin Conference Center
University of California, Los Angeles
Office: 310.794.1253
rbrown@ha.ucla.edu